As a B2B business, it is critical to have a strong online presence to attract prospective customers. Building an engaging website is the first step towards it. In fact, you can get over 80 percent more prospective customers with your company website. Moreover, over 62 percent of B2B buyers decide to make a purchase based on the online content of businesses.
Websites help you to build authority online and establish your company as an important name in the industry. Let’s take an example of handicraft manufacturers based in India who export goods to the US and Europe. For them, their website can be the perfect medium to showcase products, get orders from global clients, and streamline sales.
If you are still not convinced, we have listed below five ways in which a well-designed website can aid the growth of your B2B business:
1: Your website makes you more visible
Unless you create a distinct digital identity for yourself, you will simply remain another voice in the crowd. A website helps you to deliver a personalized marketing message to your customers and increases your visibility.
Since websites keep your business online 24/7, it makes it easy for customers to locate you, learn about your business, and order your products.
2: Using your website you target more customers
A search engine optimized website with compelling content can help you grab customers round the clock. You get an opportunity to show up in the search results of potential customers without spending a fortune on paid marketing. Moreover, you also save the total time your sales team spends on finding new leads.
3: Your website enhances your credibility
Over 75 percent of the users make a decision regarding the credibility of the B2B business on the basis of the website.
The search engine ranking has a direct impact on establishing the credibility of a website. Using the right keywords and publishing SEO content on your website ensures that you rank higher on the search engine results. This creates a great impression on the visitors.
4: Your website helps to scale up the business
A website is an essential tool in your arsenal if you are planning to scale up your operations. Websites are a cost-effective way to get a feel the pulse of the customers in new markets. You can also gather information about the specific demands of customers in a particular market before expanding. Start by simply tracking the traffic to your website or analyzing the purchase data of the customers from your website.
5: Get accurate analytics
You can rely on your website to obtain detailed analytics about the status of your business. With your website analytics, you can get a clear idea about:
- What are your most popular products online?
- Where your customers are located?
- What is the average order amount?
- Which day of the week did you get the most orders?
- What are the biggest queries your customers have?
Analytics also help your customer service team as they get to access necessary information about the orders without any hassle, leading to a meaningful interaction with the customers.
Conclusion
Given the competitive landscape, operating your business without a website means missing out on a sea of opportunities to locate paying customers. If you still don’t have a website, this would be the ideal time to set up one so that you are never ‘closed for business’ again.
